It’s not everyday that you’re able to build shirts with the cast of your favorite TV program. This Spring, we are honored to have teamed up with Heartland Bowhunter to create a collection rooted in the tradition of the outdoors. Shawn Luchtel and Michael Hunsucker of Heartland Bowhunter employ a visually stunning and unique style of cinematography that captures the sights and sounds of the outdoors so vividly that it makes you feel like you are out in the field with them. Heartland Bowhunter is truly more than just a television show. We have always admired their meticulous attention to detail, premium aesthetic, and passion for preserving the outdoors. These are the exact brand values that drive us at Pladra, and we are honored to collaborate with them on this new collection.
- Fabric: 100% cotton heavyweight brushed Portuguese flannel - 190g/m2
- Fit: Slightly tapered, active fit through body. Standard fit through chest and sleeves.
- Nature Print Liner: Custom Whitetail Deer print under cuffs, collar and back yoke.
- Construction Details: Triple needle stitching at shoulders and back yoke; reinforced chest pockets, sleeves and cuffs; clean internal fell stitching; matching plaid lines throughout body
- Made in the USA

hidden details
Out Of Sight Wildlife Scenes
The signature feature on every Pladra Flannel is an artist’s wildlife scene that appears subtly out of sight on the underside of the cuffs and collar as well as on the inner yoke. Reproduced from authentic wildlife art, these nature scenes will bring back memories of your
childhood sleeping bag. And, if you choose to show off the artwork, just flip up your collar or turn up your cuffs.


The plaid design on virtually every other flannel shirt is selected by the shirt maker from a catalog of pre-existing fabric samples. Not Pladra. We capture color schemes from outdoor inspiration, or wildlife itself, and bring them to life through our custom plaid designs. The result is an authentic, true-to-nature look that you won’t find anywhere else.
Unlike traditional flannels that have a boxy cut, Pladra SigNature Flannel Shirts feature a modern, tailored fit which means they are slightly tapered while also giving you enough room in all of the right places to ensure ease of movement for any outdoor activity. Built for everything you love to do outdoors, but tailored enought to wear out on the town.



attention to every detail
Beyond Tough Construction
The life of a garment is largely
determined by the quality of the construction. That’s why we use an interlocking fell stitch on all side seams and triple-needle stitching on shoulder seams to maximize garment durability. Flat fell stitching on the inside eliminates any chance for irritation. Bottom line: a Pladra is made to last and to hand down through the generations.

Premium Portuguese Cotton
Rooted In Fabric
For centuries, the very best flannel fabrics in the world have been made
in Portugal by generational craftsmen. We custom design the fabric weight, finish and technical characteristics and have the material made from scratch to ensure it meets our high standards for performance, feel and durability.