As passionate outdoorsmen, our mission is to create the highest quality, field-ready flannel with a unique sense of style
BUILT WITH PURPOSE
We grew up depending on our flannels to keep us warm and comfortable in the woods and as a wardrobe staple for everyday life. It wasn’t uncommon to wear the same shirt for days at a time, even if it contained remnants of blood and dirt. This dependency on a single piece of clothing evolved into an affinity for the flannel shirt; it’s only natural that the shirt we lived in brings back memories of family camping trips and fooling big trout.
As our love for the outdoors progressed, but occasions where dirt and blood stains weren’t appropriate increased, we find that the flannels of our past just aren’t good enough. We need options that are built to hold up in the backcountry but also bring enough style for the city.We find that the outdoor flannels on the market are boxy and lack a modern fit, while the fashion brand shirts don’t withstand the rigors of hunting and fishing use. We decided to take matters into our own hands and modernize the timeless, American flannel shirt. Our mission is to create the highest quality, field-ready flannel with a unique sense of style.
EXPERIENCE YOU CAN TRUST
Not only are we outdoorsmen but also product specialists. Our team has over 35 years experience working in design, development and product management for some of the biggest brands in the outdoor industry. We have built upon this knowledge to evolve our apparel to create modern clothing that will stand the test of time.
PROUDLY MADE IN THE USA
THE PLADRA PROMISE
We pride ourselves on the quality of our products and the satisfaction of our customers. We put in the time and effort to create the best products we possibly can and want you to feel as much pride wearing them as we do making them. To ensure your complete satisfaction, we will replace or repair any item that hasn’t stood up to the wear and tear of your outdoor adventures and good times in the way we designed it to.