Flannel ShirtsGuaranteed For Life
Amazingly soft 100% cotton from the flannel weaving capital of the world
Reinforced seams, durable buttons, and thoughtfully matched plaids ensure every detail is designed for lasting wear.
Not too boxy and not too slim. A perfectly balanced fit for everyday wearability.
Every flannel features a hidden nature scene inside the cuffs. Visible when you want it, hidden when you don't.
Amazingly soft 100% cotton from the flannel weaving capital of the world
Not too boxy and not too slim. A perfectly balanced fit for everyday wearability.
Reinforced seams, durable buttons, and thoughtfully matched plaids ensure every detail is designed for lasting wear.
Every flannel features a hidden nature scene inside the cuffs. Visible when you want it, hidden when you don't.
small by design
Quality never goes out of style.
We aren't trying to make more clothing, we're trying to make fewer, better pieces that you’ll wear for life. As a small team of two, we've spent the last 15 years obsessing over every detail to build small-batch American classics that inspire a life well-lived outdoors.
New For Fall
The Sequoia Chore Coat
Our flannel philosophy, in outerwear form. Versatile, comfortable and only gets better with time.
Northern California · Est. 2010
A small American brand that actually answers the phone.
We're a small team based in Northern California, and we are more than happy to help in any way we can to make your shopping experience as smooth as possible. We are not a call center, not a chatbot. If something's wrong with your order, you talk to a real person who can actually help.
- Lifetime guarantee
- Free exchanges
- Ships from California
What people are saying
5,000+ five-star reviews.
Beautiful flannels! Amazing quality! You won’t be disappointed! I have about twenty of their flannels and it’s the only brand I will ever buy. 10/10
Absolutely drop-dead gorgeous quality, artistry, & originality. These Pladra flannels are the softest & warmest flannels on the planet. I am enamored and basically live in them.
This brand makes soft, ultra high quality clothing that’s made to last. I now have 6 of their shirts and I can’t seem to decide which is my favorite.
The product is phenomenal, and the shipping and service were on point. Give them a try and you will not be disappointed. The fit of my shirt was absolutely perfect.