The Northwood Sherpa Lined Jacket

Our warmest, softest and most functional jacket

Flannel Season Is Here

Awarded by GearJunkie as The Best Overall Flannel for 2 consecutive years

Leon Workhorse Flannel

New Western Red colorway featuring our custom turkey lining

Outdoor Aloha Shirt

Unleash your inner spirit animal
New Arrivals
Check out our newest styles. Limited batch produced so act fast.
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Sale items
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Women's Collection
Premium flannels, organic poplins, and knits
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Men's Collection
Award-winning outdoor apparel
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Toddler Collection
Signature styles perfect for your tiny animals
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Why Pladra Makes A Better Flannel
Experience the only flannel you will ever need
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Premium Fabrics
Ultra-soft and durable Portuguese fabrics designed from scratch
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A Modern Fit
The most functional, comfortable and versatile in your closet
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Hidden Details
Attention to every detail with animals included under the cuffs & collar
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Holiday pop-up retail store

Mill Valley Lumber Yard

129 Miller Avenue
Mill Valley, CA 94941

Mon - Fri, 10:30am - 5:00pm
Sat - Sun, 11:00am - 6:00pm

Get directions

We grew up depending on our flannels to keep us warm and comfortable in the woods and as a wardrobe staple for everyday life. Our mission is to create the highest quality, field-ready flannel with a unique sense of style.

Our Brand Story


As passionate outdoorsmen, we strive to create shirts that transition seamlessly from the campsite to the city and every place in between. This is the foundation and inspiration behind Pladra: to provide a high-quality, field-ready flannel with a unique sense of style.

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