the fireside
flannel
flannel
the sequoia chore coat
Over 15 years of building the best
Flannel ShirtsGuaranteed For Life
Woven from premium Portuguese 100% cotton for a soft, comfortable feel that gets better with every wear.
Reinforced seams, durable buttons, and thoughtfully matched plaids ensure every detail is designed for lasting wear.
Not too boxy. Not too slim. Our refined fit delivers the perfect balance of comfort, shape, and everyday wearability.
Every Pladra features a hidden nature scene woven into the design. Visible when you want it, hidden when you don't.
Woven from premium Portuguese 100% cotton for a soft, comfortable feel that gets better with every wear.
Not too boxy. Not too slim. Our refined fit delivers the perfect balance of comfort, shape, and everyday wearability.
Reinforced seams, durable buttons, and thoughtfully matched plaids ensure every detail is designed for lasting wear.
Every Pladra features a hidden nature scene woven into the design. Visible when you want it, hidden when you don't.
Why Pladra
Small By Design
Our foundation
Rooted in the outdoors
Born from a love of the outdoors, Pladra creates versatile pieces made for camping, weekends away, and everyday life.
Built from scratch
Created, not chosen
We don't choose existing stock plaid patterns. Instead, we create our own fabrics, artwork, and designs inspired by nature.
Small By Design
Made With intention
We're a small team creating thoughtfully designed products in small batches, with attention to every detail.
The Little Things
Purpose In Every Stitch
From hidden nature scenes to unexpected details, every Pladra shirt is built with intention to make it your favorite for a lifetime.
New For Fall
The Sequoia Chore Coat
Our flannel philosophy, in outerwear form. Versatile, comfortable and only gets better with time.
Northern California · Est. 2010
A small American brand that actually answers the phone.
We're a small team based in Northern California, and we are more than happy to help in any way we can to make your shopping experience as smooth as possible. We are not a call center, not a chatbot. If something's wrong with your order, you talk to a real person who can actually help.
- Lifetime guarantee
- Free exchanges
- Ships from California
What people are saying
5,000+ five-star reviews.
Beautiful flannels! Amazing quality! You won’t be disappointed! I have about twenty of their flannels and it’s the only brand I will ever buy. 10/10
Absolutely drop-dead gorgeous quality, artistry, & originality. These Pladra flannels are the softest & warmest flannels on the planet. I am enamored and basically live in them.
This brand makes soft, ultra high quality clothing that’s made to last. I now have 6 of their shirts and I can’t seem to decide which is my favorite.
The product is phenomenal, and the shipping and service were on point. Give them a try and you will not be disappointed. The fit of my shirt was absolutely perfect.