Small Batch Flannel

Good Things
Happen In Flannel

Man in patterned shirt and blue hat smiling while sitting on a boat, with water and sky in the background. Man in sunglasses and a blue cap steering a boat on a sunny day, smiling, with water and sky in the background.

SUMMER SALE

use code: SUN20 and gear up for Summer
A man fishes on a beach at sunset with a dog beside him; the Golden Gate Bridge is in the background.
Premium Lightweight

Summer Staples

OUR FAVORITE WARM WEATHER STYLES
A person in a hat and plaid shirt stands in a doorway, holding hands with a dog on a leash. Woman sitting with a dog in a rustic setting
WINTER'S TOUGHEST FLANNEL

the fireside
flannel

Feels like a sweatshirt. Wears like a jacket.
Two people prepare food on a beach, with vegetables and bread, near a campfire grill with food cooking.
NEW FOR WINTER

the sequoia chore coat

Functional snaps and usable pockets

Flannel ShirtsGuaranteed For Life

Amazingly soft 100% cotton from the flannel weaving capital of the world

Reinforced seams, durable buttons, and thoughtfully matched plaids ensure every detail is designed for lasting wear.

Not too boxy and not too slim. A perfectly balanced fit for everyday wearability.

Every flannel features a hidden nature scene inside the cuffs. Visible when you want it, hidden when you don't.

Amazingly soft 100% cotton from the flannel weaving capital of the world

Not too boxy and not too slim. A perfectly balanced fit for everyday wearability.

Reinforced seams, durable buttons, and thoughtfully matched plaids ensure every detail is designed for lasting wear.

Every flannel features a hidden nature scene inside the cuffs. Visible when you want it, hidden when you don't.

Women's Best Sellers

Our Most Loved Styles

Why Pladra

Small By Design

Our foundation

Rooted in the outdoors

Born from a love of the outdoors, Pladra creates versatile pieces made for camping, weekends away, and everyday life.

Built from scratch

Created, not chosen

We don't choose existing stock plaid patterns. Instead, we create our own fabrics, artwork, and designs inspired by nature.

Small By Design

Made With intention

We're a small team creating thoughtfully designed products in small batches, with attention to every detail.

The Little Things

Purpose In Every Stitch

From hidden nature scenes to unexpected details, every Pladra shirt is built with intention to make it your favorite for a lifetime.

Shop all flannels
Journal

The Plaid Handbook

A deep dive into the history of plaid, and how we design our own.
Read More
Field Notes

Craft Meets Craft

A conversation with acclaimed chef Matthew Kammerer on craftsmanship, detail, and life on the Northern California coast.
Read More

New For Fall

The Sequoia Chore Coat

Our flannel philosophy, in outerwear form. Versatile, comfortable and only gets better with time.

Shop The Chore Coat

Northern California · Est. 2010

A small American brand that actually answers the phone.

We're a small team based in Northern California, and we are more than happy to help in any way we can to make your shopping experience as smooth as possible. We are not a call center, not a chatbot. If something's wrong with your order, you talk to a real person who can actually help.

  • Lifetime guarantee
  • Free exchanges
  • Ships from California

What people are saying

5,000+ five-star reviews.

Absolutely drop-dead gorgeous quality, artistry, & originality. These Pladra flannels are the softest & warmest flannels on the planet. I am enamored and basically live in them.

Ilana S.

This brand makes soft, ultra high quality clothing that’s made to last. I now have 6 of their shirts and I can’t seem to decide which is my favorite.

Toby G.

The product is phenomenal, and the shipping and service were on point. Give them a try and you will not be disappointed. The fit of my shirt was absolutely perfect.

Ben S.

Lifetime Guarantee We stand behind every stitch
Free Exchanges & Returns 30-day, hassle free
Fast Shipping From our California warehouse
5,000+ Five-Star Reviews Real customers, real flannels