We've spent the last 15 years focused on one thing: perfecting the flannel shirt. Hundreds of iterations and thousands of samples later, the fabrics, fit, and functionality of our products have evolved to where our customers now tell us that we make the best outdoor flannel in the world. What started as a need for just one high quality flannel that was built like the ones our dads and grandpa's wore, but actually fit well, has grown into something larger than we could have ever expected. Today, we remain a small team of two product-obsessed outdoorsmen who still maniacally sweat the details - whether that's the fly we're tying, or the shirt we are creating. From the premium fabrics we use, to the plaid patterns we create, to the buttons we make, everything we do is designed entirely by us. Every shirt, jacket, or hat, is made to fit you how you actually want it to - and to last long enough to pass down to your grandkids.