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Our goal is to produce the highest quality shirts.  We understand how much time and effort it takes to master one product and are dedicated to this particular craft.  We strive to make every production run better than the last, and take pride in every shirt we create.  This is the foundation and inspiration behind Pladra: make the highest quality, field-ready flannel with a unique sense of style.  All Pladra shirts are made in San Francisco, using local vendors from embroidery to sewing.

Shirt Collections


Clean, classic midweight flannel for every occasion

Durable, heavyweight flannel with elbow patches. Rugged, functional, dependable.


A traditional women’s flannel with modern style

The Elli shirt is made from mid-weight, 100% cotton flannel perfect for Spring and Fall weather. Created for everything you love to do outdoors, but stylish enough to be worn out on the town. Each shirt contains a single chest pocket, matched on the plaid line for a clean, classic look. The Elli features custom Pladra embroideries above the chest pocket and on the back yoke. This fit and silhouette is slightly slim for a modern look, but don’t get us wrong, the Elli is first and foremost designed to be worn in the woods!

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The Leon shirt is made from heavyweight, 100% cotton flannel, ideal for those cold winter months. This workhorse was created for your most rugged adventures. Built to withstand the elements, the Leon features two chest pockets with button flap closure, matched on the plaid lines for a clean, traditional look. The Leon features a custom Pladra embroidery on the left cuff, as well as durable faux suede (machine washable) elbow patches. Durable and ruggedly good-looking makes the Leon your most dependable flannel.

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This Women's Peregrine shirt is made from midweight 100% cotton flannel, ideal for Spring and Fall weather. This shirt was built for the outdoors, but it is so versatile that you will have a hard time not wearing it on a daily basis. Each shirt is designed with dual button-closure chest pockets. The Peregrine is darted in the front and back for a more modern and fitted look. We cut the pockets, placket, collar, and back yoke on the bias for contemporary styling, while adding custom Pladra embroideries to the front and back. Whether you are chopping firewood out back or shopping on Hayes Street, the Peregrine flannel has you covered.

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