Our goal is to produce the highest quality shirts. We understand how much time and effort it takes to master one product and are dedicated to this particular craft. We strive to make every production run better than the last, and take pride in every shirt we create. This is the foundation and inspiration behind Pladra: make the highest quality, field-ready flannel with a unique sense of style. All Pladra shirts are made in San Francisco, using local vendors from embroidery to sewing.