A man fishes on a beach at sunset with a dog beside him; the Golden Gate Bridge is in the background.
premium lightweight

summer staples

OUR FAVORITE WARM WEATHER STYLES
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A person in a hat and plaid shirt stands in a doorway, holding hands with a dog on a leash. Woman sitting with a dog in a rustic setting
WINTER'S TOUGHEST FLANNEL

the fireside
flannel

Feels like a sweatshirt. Wears like a jacket.
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Two people prepare food on a beach, with vegetables and bread, near a campfire grill with food cooking.
NEW FOR WINTER

the sequoia chore coat

Functional snaps and usable pockets
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Men's- New Arrivals

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Men's Every Day Flannel Shirt- Richmond Grey
$99.00
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Men's Cascade Flannel Shirt - Olive Green
$139.00
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The Men's Every Day Elite Flannel Shirt - Mendocino Blue features a light blue, white, and gray plaid pattern, single chest pocket, and a light blue inner lining with subtle prints—ideal as an outdoor flannel for style and comfort.
The Men's Every Day Elite Flannel Shirt in Mendocino Blue features a light blue plaid, brown buttons, and a cuffed sleeve showing an inner lining with colorful fishing lure designs—ideal as an outdoor flannel for cool days.
Men's Every Day Elite Flannel Shirt- Mendocino Blue
$139.00
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The Men's Cascade Flannel Shirt in Charcoal Grey features long sleeves, a button-up front, a collar, a single chest pocket with a blue brand tag, black buttons, and is made from Portuguese cotton flannel. Laid flat on a light surface.
The Men's Cascade Flannel Shirt in Charcoal Grey is a modern-cut, Portuguese cotton shirt with cuffs lined inside with a vibrant landscape art depicting a river, trees, and sunset.
Men's Cascade Flannel Shirt - Charcoal Grey
$139.00
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46 products

Women's- New Arrivals

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Women's Every Day Elite Flannel Shirt- Whitefish Tan
$139.00
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Women's Every Day Elite Flannel Shirt- Bighorn Blue
$139.00
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Women's Stinson Jacket- Oak Tan
$199.00
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Women's Every Day Flannel Shirt- Harvest Red
$99.00
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27 products
Lightweight Organic Cotton

The Breeze Collection is a silky-smooth, wrinkle-resistant blend of Tencel and organic cotton that keeps you cool, protected, and stylishly effortless from sun-soaked afternoons to evenings out, all while caring for the planet.

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Women's Breeze Shirt- Whisper Grey
$74.00
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A woman with long blonde hair poses against a light gray background, wearing the Women's Breeze Shirt in Ocean Blue and blue jeans. She looks at the camera with a neutral expression.
A close-up of the Women's Breeze Shirt- Ocean Blue shows a tencel cotton sleeve with a vibrant fish-print cuff on a blue-green background, contrasting with the dark shirt's thin white stripes.
Women's Breeze Shirt- Ocean Blue
$74.00
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A woman with curly hair in a bun wears the Women's Breeze Shirt- Merlot Red, paired with dark jeans, standing against a plain light gray background with her hands behind her back.
A fabric bowl cozy featuring a mountain lion and grassy landscape print, with textures inspired by the Women's Breeze Shirt in Merlot Red, and holding a maroon and white plaid cloth.
Women's Breeze Shirt- Merlot Red
$74.00
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Women's Breeze Shirt- Spring White
$74.00
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5 products
Fishy Favorites

Summer is the time to be on the water! Explore our versatile fish themed styles that pair perfectly with a summer bbq or a pair of waders.

SHOP FISH FORWARD STYLES
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Men's Every Day Elite Flannel Shirt- Everglade White
$139.00
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Men's S/S Printed Outdoor Aloha Shirt - Bass
$68.00
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Men's S/S Printed Outdoor Aloha Shirt - Steelhead Flies
$68.00
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Men's Every Day Flannel Shirt- Richmond Grey
$99.00
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12 products

Discover what makes Pladra different from the rest

Close-up of black, white, and beige plaid patterned fabric with intersecting lines and textured weave.
Portuguese Flannel
Premium fabrics means your shirt is softer, warmer, more durable and comfortable
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Man wearing a blue plaid button-up shirt stands outdoors with his hands in his pockets, surrounded by greenery.
A Modern Fit
Our cut is slightly fitted so you look your best without compromising ease of movement
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Several elk standing, sitting, and grazing in a grassy, brush-filled natural landscape.
Hidden Details
We feature nature scene prints under the cuffs & collar to keep you connected to the outdoors
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We grew up depending on our flannels to keep us warm and comfortable in the woods and as a wardrobe staple for everyday life. Our mission is to create the highest quality, field-ready flannel with a unique sense of style.

Four people in plaid shirts sit around a bright campfire at night, talking and holding drinks, surrounded by trees.
Discover
Why Pladra Makes A Better Flannel
Experience the only flannel you will ever need
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RETAIL STORE

Mill Valley Lumber Yard

129 Miller Avenue
Mill Valley, CA 94941

Open every day 10:30am - 5:00pm

Get directions
Man in plaid shirt kneels by a rocky river, holding a fish and a fishing rod, surrounded by trees and mountains.

Our Brand Story

Pladra

As passionate outdoorsmen, we strive to create shirts that transition seamlessly from the campsite to the city and every place in between. This is the foundation and inspiration behind Pladra: to provide a high-quality, field-ready flannel with a unique sense of style.

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